Anything with Sodium Laureth Sulfate in it is not green and should not be bought. Tom's is owned by Colgate so similar to Burt's Bee's they are sell outs and their owners produce toxic counterparts anyway so my dollar did not go to a good vote when I bought this crap, it made me angry (can you tell?)

I know use JASON which has great taste minus the SLS and Tooth Soap is an even more natural option without the glycerin and SLS!

This is the best toothpaste I could find right now. The best toothpaste ever was Burt's Bees but they stopped making it so the closest thing is this one. I like the cinnamint one, it reminds me of Burt's. I would prefer a toothpaste that does not contain sodium lauryl sulfate and believe me, I have looked, but found none that I like. At least this one does not foam as much so I tolerate it. So for now, this is my favorite toothpaste and they have some other funky flavors that I want to try.