I really wish it was organic! I got the mint scent and two of the soap scents. Pleased overall, Just as pleasing as any other body wash I've used but the soaps aren't very scented. I would prefer an all organic product and LOVE that they use recycled packaging (the soap packs are plantable? Haven't tried that yet, but I have still got them)
I can't say there's anything in particular that's wrong with this stuff - if you want something basic, natural, minimal fragrance, etc. then it's perfect. It's just that I've used some other body washes that are a bit more invigorating in the mornings - a bit stronger smelling, leave that fresh feeling on your skin (like Dr. Bronners).
Anyway, it's a great body wash and feels very natural, which is probably what they were going for...I just don't think it's right for me.
This body wash lathered and washed well, but it's nearly scentless. (I tried the Cleansing Rosemary & Mint). If you want a scentless, natural, effective body wash, this is for you! But I, personally, like more yummy scent in my body washes -- hence the three-star rating.