I have tried many natural / organic haircare products and many of them simply did not work for my long, thick and dry hair. I would usually end up with even drier looking hair or have a static feeling to it, even with using the accompanying conditioner. MOP Glisten Shampoo is the first shampoo I have tried in a very long time that I truly love. And as a bonus, it does not have the traditional herbal scent that many of the others do...it smells like fruit & honey....mmmmmmm! ***I was recently informed that this product is not quite as green as I thought it was so I have changed the Eco-Scores***