ICI Paints Freshaire Choice Paint

The Freshaire Choice™ Paint contains no volatile organic compounds — commonly known as VOCs — harmful chemicals that contribute to poor air quality. Although other paints may claim to have no VOCs, what they don't tell you is that these chemicals are put back into the paint once the color is added.

Our paint leads the industry with an innovative, eco-friendly solution that contains no VOCs in the colorant — the exclusive, pre-measured ColorFresh™ delivery system.

Now you can choose from 65 gorgeous colors and feel better knowing that the cleaner air inside your home is good for your family because our paint is certified by the GREENGUARD Environmental Institute (GEI), a well-respected industry-independent, non-profit organization that provides verification for low-emitting products.