Mom used to not buy conventional cereals -- even relatively "healthy" ones like Rice Krispies! This was definitely our substitute for the snap, crackle, & pop. Gotta say, though, compared with some other "healthy alternative" cereals, this one definitely wasn't as tasty as the original. Rice Krispies are lighter and slightly sweeter. In contrast, this Erewhon version is a bit denser. I felt like it made quite a difference, and I didn't like it as much. Still, it was often a mainstay in our cupboard.