As a swimmer, I go through a lot of conditioner and shampoo. Avalon Organics makes a lavender shampoo that always makes my hair feel soft and seems to neutralize nearly all of the chlorine scent. It really strips out any build up and clears out the chlorine -- I have very fine, long hair and it doesn't leave my hair feeling dry, coarse, brittle or worked over. It's always silky and feels great. It also smells really good without an overpowering scent that lingers and stalks me like some shampoos.

This product is also available in a much larger pump bottle -- a bigger bottle is better than a smaller bottle (you're going to use less plastic) and a pump is a much more conservative way to dispense conditioner and shampoo -- you will find you use less than a squeeze bottle.

Choose shampoos and conditioners with no Sodium Lauryl/Laureth sulfate if you can -- it's a known skin irritant and may result in damage to hair follicles and loss of hair. When used in bubble baths, it can cause irritation by damaging skin's protective surface (ever end up with red bumps from using bubble bath?

This product:
-- No parabens, petroleum-based ingredients, sodium lauryl/laureth sulfate, or other harsh preservatives or chemicals
-- No synthetic fragrances or colors
-- pH balanced
-- 100% Vegetarian ingredients and no animal testing

Sodium Lauryl/Laureth Sulfate info:
http://www.healthy-communications.com/slsmostdangerousirritant.html
http://www.jasoncosmetics.com/sodium_lauryl_sulfate.html
http://www.lindachae.com/SLS_and_SLES.htm
http://www.vermontsoap.com/sls.html

 This is the problem I'm having with organic hair care, this stuff is too drying and strong, it smells like they overload the essential oils! I like it, but only once in a while or I would hate it! I don't find that the scent and clean feeling last as long as some other more (overly) hydrating (read as oily) brands

Has a wonderful, mild sweet scent. The best selling shampoo I've ever bought (I tend to like mild,calming scents, not any fruity stuff blech). I had absolutely no problem with  sudsing like previous reviewers. Pros: Cleans hair very well; Cons: Dries hair out, hair is quite tangled without a conditioner. But the scent alone... it makes me look forward to washing my hair.

This shampoo was both good and bad. I feel that the label of "Avalon Organics" is somewhat deceptive, on account of maybe only one or 2 ingredients are actually organic, and the rest are not. Like another reviewer said, the shampoo didn't lather very well, but that was probably due to the fact that it lacked the ingredient SLS (sodium laurel-sulfate) which is a chemical foaming agent found in most generic shampoo and personal care products like toothpaste. As as result, I found myself having to use more shampoo than usual to get my hair really clean, because the shampoo doesn't lather well. Besides that, the product works well, is environmentally friendly with all natural ingredients, and smells great.

I've been using this shampoo for about a month now, and am more or less happy with it.  I haven't noticed a lack of sudsing as some of the other commenters have noted; maybe this is related to water hardness? 

It smells pretty good, leaves my hair feeling soft, doesn't contain parabens, preservatives, or SLS.  It still does have ingredients that I can't pronounce, and as someone else said, most of the ingredients aren't organic.

I haven't fallen madly in love with this shampoo, and may stray to try other brands.  However, I have no complaints either, and will probably buy it again in the future.

Wonderful product, have been using it for years.

Shampoo smells nice and has good "green" ingredients, but it hardly suds and thus you have to use a ton of it in order to effectively wash. When using this shampoo, I've often had to wash my hair a second time with a different shampoo, too...