We've talked several times in our forums about whether or not it's good or sufficient for large chains to "jump on the green bandwagon." Walmart in particlular started a great conversation weighing the advantages of their massive distribution with not wanting to support them because of larger scale harmful business practices, etc. Definitely worth reading.
But as I was wandering over to OfficeMax and Bed Bath and Beyond today to get some supplies for the luxurious Huddler HQ, I noticed that both stores are devoting signage and shelf space for green products. They still carry lots of non-green options, but particularly BB&B went out of their way to also do some educating on how much water can be saved, how much waste is saved with better packaging, etc. I was delighted. They haven't fleshed out the personal care products nearly as well as cleaning, but it's a great start.
The reality is, to get serious adoption, these options have to be just as convenient to find and buy...we're getting there. Anyone else seen some inspiring examples of mass-market adoption, or heinous examples of greenwashing around?
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Edited by deej - Tue, 19 Aug 2008 22:31:04 GMT




