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Dr. Bronner's Magic Soapbox documentary

I could have sworn I posted this before...but I must have been halucinating.  In any case, here's a trailer from a documentary about Dr. Bronner.

 

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Wow.  Very interesting.  I've always wondered about all the messages on the Dr. Bronner's bottles.  Sounds like he had some unique beliefs.  All I know is, I use Dr. Bronner's castille soap for ALL of my household cleaning.  I'll never use anything else.  It rocks!

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"On April 28, 2008, after discussions with offending “organic cheater” companies failed to resolve core issues, Dr. Bronner’s filed a lawsuit in California Superior Court. Click here to read our press release, and here to download our brief (pdf 300kb).

 
We remain optimistic that various companies will settle with us according to the straightforward settlement agreement we offered (click here to read pdf 106kb).
 
Click here to read the San Francisco Chronicle article.
 
We are taking necessary and dramatic steps in concert with the Organic Consumers Association “Coming Clean” Campaign, to clean up the natural personal care industry. Dr. Bronner would be rather incensed by the rampant organic fraud perpetrated by companies and brands that should know better, but pumped about how we are stepping up with his shoes to address the situation, just as he would have done.
 

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Thanks for posting that, organicgal!

 

We've got another thread all about the suit over here.

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This is a very good documentary. We saw it on Sundance, part of their Green programing, it may repeat. The Bronners soap is fantastic. I use it at home and camping/backpacking. W

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Originally Posted by Lori:

This is a very good documentary. We saw it on Sundance, part of their Green programing, it may repeat. The Bronners soap is fantastic. I use it at home and camping/backpacking. W

 

That's very cool!  They don't have any current screenings listed but I'm hoping maybe I can rent it somewhere.

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